Are internal links narcissistic?

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I was reading about Bounce Rates here and I thought about a change in links that I did a few months ago. I learned from Google Webmaster tools several months ago that my bounce rate was 90%. The reason was that all of my links were outbound, and I had no internal links. I didn’t have internal links because I thought it was narcissistic to always be referring to myself. However I have seen that many of the most popular and well-regarded sites the majority of their links pointing to themselves. So I decided a few months ago to abandon that linking out only strategy for a mixture.

I still wonder sometimes if all the internal linking is any different from shameless self promotion. It seems far better to me to allow others to rank your best content. I think social services like StumbleUpon really help us understand what people want. What would be cool is if there was some technology to turn blogs into some of the wiki technology. Allow anonymous visitors to rearrange your website into a more useful experience for them. Eventually the website would have the information that you give, but the format that helps the largest number of people. I wonder what websites would look like then?

Posted on April 5, 2011, in Marketing and tagged , , , , , , , , . Bookmark the permalink. Comments Off on Are internal links narcissistic?.

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